Powerful storytelling, Lasting IMPACT.

At its best, marketing is the art of making relevance felt — where insight, creativity, and timing come together to create genuine connection.

Strategic marketing. Proven Results.

With more than a decade of experience shaping brand, digital, and direct-to-consumer strategy at ESPN, Peter is a marketing leader.

As Senior Director of Marketing, he leads integrated campaigns across ESPN’s DTC products, brand storytelling, and digital platforms, including This Is SportsCenter.

Known for his collaborative approach and attention to detail, Peter consistently connects creative vision with business results.

Featured WORK

Building Brands, Products, and Experiences through meticulously targeted campaigns

01. There’s No Place Like SportS

Opportunity

In 2019, we set out to change the trajectory of the ESPN brand and build an emotional connection with fans. Audience Expansion is a company priority, and likely will be for several years to come. Female, Hispanic, and youth audiences are the primary expansion targets...

EXECUTION

9 unique film executions over 5 years, with social, OOH, and activations to boot. Creatively, we needed to show this fans that ESPN has what they love. And as a brand – grounded in a recent brand audit in which we analyzed the health of our master brand and sub-brands across key audience segments – we needed to show these audiences that we care, and reflect their fandom in the way that they define it. The result was the creation of a new brand platform: There’s No Place Like Sports

Outcome

There’s No Place Like Sports has been extremely effective and resides among the top of our marketing sports in terms of creative testing against key metrics such as improving perceptions of ESPN, showing fans we care, and making fans feel that ESPN is bold.

02. One App, One Tap

Opportunity

The ESPN App represents a single portal sports destination for fans where they can stream, listen, play, and follow their favorite leagues and teams. However at the time according to comScore, 50% of the U.S. digital sports category did not engage with ESPN Digital in a given month. That figure represented an untapped market of prospects that should be visiting the ESPN App on a frequent basis.

EXECUTION

Partnering with up and coming artist across rap, R&B, and urban pop, we leaned into product UI/UX to showcase all of ESPN, all-in one place.

Outcome

The campaign drove ESPN App MAUs to historic highs and fans were pleasantly shocked at the quality of the sound and design from the worldwide leader in sports.

03. Sports Forever

Opportunity

Since 1979, ESPN has delivered sports to fans around the world. Now, with the launch of its newest campaign and the first teaser for ESPN direct-to-consumer (DTC), “SPORTS FOREVER,” ESPN signaled how it planned to serve sports fans – forever.

EXECUTION

Debuting June 5 during Game 1 of the NBA Finals on ABC, “SPORTS FOREVER” celebrated ESPN’s iconic legacy with flashes from an origin story that is the basis of its company mission: To serve sports fans. Anytime. Anywhere. ESPN has been at the center of sports culture for more than four decades – delivering the moments and emotions that connect generations of fans. As we geared up for this next era with our direct-to-consumer offering in the fall of 2025, we could not wait to deliver even more unforgettable moments, more heart and more ways to feel what it means to be a sports fan.

Outcome

Among sports fans, Sports Forever significantly outperformed ESPN ad norms across several dimensions: Relevance, Change (new), Purchase Likelihood, Consumption Increase

Since 1979, ESPN has delivered sports to fans around the world. Now, with the launch of its newest campaign and the first teaser for ESPN direct-to-consumer (DTC), “SPORTS FOREVER,” ESPN signals how it plans to serve sports fans – forever.